LEAD, an HBCUgrow Conference

You’re Invited to LEAD!

The HBCUgrow Fall 2016 LEAD Conference wrapped up on November 10th in Nashville. This one day, information-packed seminar focused on enrollment management.

LEAD | Fall 2016 Agenda

Thursday, November 10 | 8:30a – 3:45p

Host: Tennessee State University

Morning

08:00 – 08:30     Registration

08:30 – 09:40     Welcome/Keynote Speaker: Can You Hear Me Now? HBCUs are Network Providers in a 21st Century Workforce, Terrence Southern, GE Global Research

09:40 – 10:00     Break

10:00 – 11:00     Concurrent Sessions A (choose one)

  • #A1) Branding’s Role in Increasing Enrollment, Jeanne Frazer, vitalink
  • #A2) Market Segmentation: Attracting Adult Learners, Kim Long, Wiley College & Jason Warner, JCSU

11:00 – 11:10     Break

11:10 – 12:10     Concurrent Sessions B (choose one)

  • #B1) Integrated Marketing Strategies to Increase Enrollment without Busting Your Budget, Don Bean, Universal Printing
  • #B2) It Started with a Hashtag: Using Social Media to Drive Campaigns, Asia Johnson & Charlene Balewa, FAMU

Afternoon

12:10 – 01:10     Lunch

01:15 – 02:30     Presidential Panel

02:30 – 02:45     Break

02:45 – 03:45     Concurrent Sessions C (choose one)

  • #C1) Making Sure Your Website Attracts and Retains the Best Students for Your HBCU, Andrea Ferguson, AndiSites, Inc. & Paul Ferguson, UNC
  • #C2) Leadership Roundtable

3:45 p.m. Conference ends

Read the Session Descriptions