LEAD, an HBCUgrow Conference

The LEAD 2017 Conference & LEAD Awards are November 9th. Here’s the tentative agenda:

8 – 9a Registration

9 – 9:50a Taking Community College Partnerships to the Next Level – Vance-Granville Community College partners with NC Central University and NC A&T State University

Many HBCUs have articulation agreements with local community colleges, but what if you could do more to draw students by making it easier for them to earn a four-year degree? Join Jeffrey L. Allen, Dean of Enrollment & Outreach, and Dr. Levy Brown, Vice President of Academic Affairs at Vance-Granville Community College, to find out how their partnerships with North Carolina A&T State University and North Carolina Central University are making it easier and more convenient for students to earn their four-year degrees in select programs.

10 – 10:30a Accelerated Session: Making Sure Your Website Attracts & Retains the Best Students (Andrea Ferguson, AndiSites)

Join an HBCU website professional and an award-winning professor to discuss the important role your website plays in enrollment management, and how to optimize it to attract—and keep—today’s students.

10:30 – 11a Accelerated Session: Integrated Marketing (Don Bean, Universal)

It seems like every time you turn around there’s another new marketing channel available. University marketers usually do a good job choosing channels relevant to their audiences, but then struggle to integrate and measure their campaigns. Learn how you can make your marketing more effective and better measure the results.

11:10 – Noon Marketing Segmentation Panel

Our panelists will answer your questions about marketing to adult learners, military prospects, community college transfers, as well as traditional students.

Noon – 1:45p Presidential Panel & Lunch

The Presidential Panel – a conference favorite – is back! Hear how Presidents are addressing challenges in the ever-changing HBCU higher-ed environment. Presidents and Chancellors, including Dr. Paulette Dillard (Interim President, Shaw University) and Dr. Phyllis Dawkins (President, Bennett College) field questions on enrollment management and other topics of interest from the audience. Come prepared!

2 – 2:30 Accelerated Session: Branding: Your 24×7 Recruiter (Jeanne Frazer, vitalink)

Branding isn’t a luxury expense. When you are sleeping, your brand is working. After the tour, your brand is working. But what impression is your brand giving to potential students? Learn how your brand can help recruit for you and bring true ROI to your enrollment management.

2:30 – 3p Accelerated Session: Getting a Meeting with High Net Worth Donors (Clarenda Stanley-Anderson)Clarenda Stanley Anderson, The Nature Conservancy

Oftentimes, the hardest part of fundraising is securing a face to face meeting. Clarenda Stanley-Anderson, a seasoned HBCU fundraiser, shares her secrets on securing meetings with some of the world’s wealthiest philanthropists. Stanley-Anderson was VPIA at Shaw University, where she spearheaded efforts that led to 70% in private support. She was recently recruited to be the first African-American principal gifts officer at The Nature Conservancy World Office (the world’s largest conservation organization), where she works with wealthy donors to secure $5M+ gifts.

3:30 – 5:30 HBCUgrow 2017 LEAD Awards Ceremony

Help us celebrate, as we recognize the winners of the 2017 LEAD Awards! Winners in 5 categories were chosen based on the public’s input (50%) and our judges panel (50%). Be the first to see and congratulate the winners for:

  • LEAD Innovation
  • LEAD Marketing
  • LEAD Website
  • LEAD Military-Friendly
  • Best Leadership

Register Now!


See the Photos from 2016 on Facebook!