LEAD, an HBCUgrow Conference

The LEAD 2017 Conference & LEAD Awards took place November 9, 2017. In case you missed it, here’s the agenda. We hope you will join us for future events.

8 – 9a Registration

9 – 9:50a Taking Community College Partnerships to the Next Level – Vance-Granville Community College partners with NC Central University and NC A&T State University

Many HBCUs have articulation agreements with local community colleges, but what if you could do more to draw students by making it easier for them to earn a four-year degree? Join Jeffrey L. Allen, Dean of Enrollment & Outreach, and Dr. Levy Brown, Vice President of Academic Affairs at Vance-Granville Community College, to find out how their partnerships with North Carolina A&T State University and North Carolina Central University are making it easier and more convenient for students to earn their four-year degrees in select programs.

Jeffrey Allen & Levy Brown, VGCC

10 – 10:30a Accelerated Session: Making Sure Your Website Attracts & Retains the Best Students (Andrea Ferguson and Paul Ferguson, AndiSites Inc.)

Join an HBCU website professional and an award-winning professor to discuss the important role your website plays in enrollment management, and how to optimize it to attract—and keep—today’s students.

10:30 – 11a Accelerated Session: Integrated Marketing (Don Bean, Universal)

It seems like every time you turn around there’s another new marketing channel available. University marketers usually do a good job choosing channels relevant to their audiences, but then struggle to integrate and measure their campaigns. Learn how you can make your marketing more effective and better measure the results.

11:10 – Noon Marketing Segmentation Panel

Our panelists will answer your questions about marketing to adult learners, military prospects, community college transfers, as well as traditional students. Our 2017 panelists were:

  • Jeffrey L. Allen is the Dean of Enrollment & Outreach at Vance-Granville Community College. Jeffrey’s professional background includes 14 years of K-12 experience and 5 years of higher education experience. He is currently working on his doctoral degree.
  • Anthony Brooks is the Chief Enrollment Management Officer at Shaw University, where he has implemented data-driven recruitment strategies. He has served in enrollment and admissions roles with several other universities, as well as working as a higher-ed consultant.
  • Dr. Kim Cliett Long is with Adult Learners NOW, with a business model focused on helping universities quickly set up online learning programs and market them to students. She formerly served at Wiley College as Associate Provost for Administration and Extended Education.
  • General Anthony J. Tata has more than three decades of public service as a military officer and in leadership roles at the county and state level, including serving as Superintendent of the Wake County Public School System, with more than 150,000 students. He is currently the president of defense, transportation and energy services company, KaylaTek, LLC,

Noon – 1:45p Presidential Panel & Lunch

LEAD 2017 Presidential Panelists

The Presidential Panel – a conference favorite – is back! Hear how Presidents are addressing challenges in the ever-changing HBCU higher-ed environment. Presidents and Chancellors, including Dr. Phyllis Dawkins (President, Bennett College), Dr. Paulette Dillard (Interim President, Shaw University), Richard Gallot, J.D. (President, Grambling State University), and Dr. Elwood Robinson (Chancellor, Winston-Salem State University), field questions on enrollment management and other topics of interest from the audience. Come prepared!

Conference note: Chancellor Robinson was unable to attend due to a last-minute death in the WSSU family. President Dawkins was unable to attend due to illness; Andrea Harris, a Trustee at Bennett College, took her place on the panel.

2 – 2:30 Accelerated Session: Branding: Your 24×7 Recruiter (Jeanne Frazer, vitalink)

Branding isn’t a luxury expense. When you are sleeping, your brand is working. After the tour, your brand is working. But what impression is your brand giving to potential students? Learn how your brand can help recruit for you and bring true ROI to your enrollment management.

2:30 – 3p Accelerated Session: Getting the Meeting & Then The Gift (Tonya Taylor)

Securing a face to face meeting, then converting to get The Gift can be a challenge. Tonya Taylor, Principal and Executive Consultant at The Gift Development Group, shares her tips with our higher-ed attendees.

3:30 – 5:30 HBCUgrow 2017 LEAD Awards Ceremony

2017 LEAD Awards

Help us celebrate, as we recognize the winners of the 2017 LEAD Awards! Winners in 5 categories were chosen based on the public’s input (50%) and our judges panel (50%). Be the first to see and congratulate the winners for:

  • LEAD Innovation
  • LEAD Marketing
  • LEAD Website
  • LEAD Military-Friendly
  • Best Leadership
See the Photos from 2017 on Facebook!