Jeanne Frazer is a branding and marketing expert, author and speaker, and is president of vitalink®, a woman-owned branding and marketing think tank based in Raleigh, North Carolina. Jeanne has over 25 years marketing experience, with a focus on higher education, non-profits and small businesses, and is a founding member of HBCUgrow. Jeanne has worked with the largest and fastest growing HBCUs in the country, among others.
Jeanne and her team developed the time-tested brand vitalization process, which uses research in a different way to develop brands that resonate with stakeholders. This process includes significant research, including the Perception vs Reality survey which helps define a brand’s core truth and leads to the basis of the brand platform. vitalink provides a full range of marketing services.
Jeanne was named a Mover and Shaker and Top Catalyst Entrepreneur by Business Leader Media. She currently sits on the Boards of Cause for Paws and the UNCF Mayor’s Masked Ball. Jeanne is a cancer survivor, avid horse enthusiast and animal lover.