Marketing for Academic Institutions

Grow Your HBCU

Marketing for Academic Institutions To see this brochure larger click on the ‘square edges’ icon in the upper right corner of this Calameo box.

Developing a Culture of Engagement + Alumni Giving

  HBCU Article Series: Developing a Culture of Engagement + Alumni Giving “Show me the money.” This famous line from the movie Jerry Maguire is relevant at colleges and universities today. With federal and state funding cuts and scholarship and endowment challenges already facing HBCUs, many are looking beyond typical funding sources. Alumni engagement has been an overlooked element for … Read More

Tracking Your Return on Investment

   HBCU Article Series: Tracking Your Return on Investment To see this brochure larger click on the ‘square edges’ icon in the upper right corner of this Calameo box.

Is Your Brand Failing Your HBCU?

What does your brand say about you?

Is Your Brand Failing Your HBCU? Why disconnects happen to good universities Whether you are trying to entice high-quality prospective students, engage alumni, or build community and business partnerships, if your brand isn’t sending the right message through the preferred communications channels, your attempts to reach these target audiences may fail. Sometimes we can be too close to a situation … Read More

Does Your HBCUs Website Tell Your Story?

HBCU Article Series: Does Your HBCUs Website Tell Your Story? To see this brochure larger click on the ‘square edges’ icon in the upper right corner of this Calameo box.  

Cross-Media Multi-Channel Marketing

HBCU Article Series: Cross-Media Multi-Channel Marketing   To see this brochure larger click on the ‘square edges’ icon in the upper right corner of this Calameo box.