How Do I Engage Alumni?

By Jeanne Frazer As universities face budget and enrollment challenges, alumni support is increasingly important. This is especially true for public universities and historically black colleges and universities (HBCUs). Recent changes in rules for public funding for higher education, combined with decreased availability of financial aid, have made financial support from alumni and friends of universities even more critical. This … Read More

Quality, Quantity or Diversity? YES.

By Jeanne Frazer Recently we asked an HBCU what they were most interested in: quality, quantity or diversity. They said “YES.” With increasing competition between traditional universities and the growth of competitive alternatives like community colleges and online schools, enrollment management is a hot topic. Quantity is often the driving goal, but quality and diversity can also play big roles. … Read More

Mobility & Loyalty Challenges for Universities

Mobility & Loyalty Challenges for Universities A recent study by the National Student Clearinghouse confirmed some of the changes that many universities have been seeing over the past several years reflected in an increased number of transfer and non-traditional students. In the past a percentage of students who began at 2-year community colleges took the traditional next step of transferring … Read More

Marketing for Academic Institutions

Grow Your HBCU

Marketing for Academic Institutions To see this brochure larger click on the ‘square edges’ icon in the upper right corner of this Calameo box.

Developing a Culture of Engagement + Alumni Giving

  HBCU Article Series: Developing a Culture of Engagement + Alumni Giving “Show me the money.” This famous line from the movie Jerry Maguire is relevant at colleges and universities today. With federal and state funding cuts and scholarship and endowment challenges already facing HBCUs, many are looking beyond typical funding sources. Alumni engagement has been an overlooked element for … Read More

Tracking Your Return on Investment

   HBCU Article Series: Tracking Your Return on Investment To see this brochure larger click on the ‘square edges’ icon in the upper right corner of this Calameo box.

Is Your Brand Failing Your HBCU?

What does your brand say about you?

Is Your Brand Failing Your HBCU? Why disconnects happen to good universities Whether you are trying to entice high-quality prospective students, engage alumni, or build community and business partnerships, if your brand isn’t sending the right message through the preferred communications channels, your attempts to reach these target audiences may fail. Sometimes we can be too close to a situation … Read More