Driving Student Engagement with Multi-Channel Marketing Driving student enrollment starts with student engagement. Today’s potential students, like most consumers, are exposed to multiple messages every day and have a shortened attention span. So how do you make sure they hear what you have to say and, even more importantly, act on it? Takeaways from this session: The big difference between … Read More
If you’re considering updating your website, you won’t want to miss this session! Learn strategies you can use right now to evaluate and improve your website, no matter your budget (or lack of one!). Andi Ferguson, President of AndiSites, Inc., will teach you what questions to ask when initiating a website redo; where to focus your funds; and how to … Read More
Conference to focus on leadership, marketing/branding and enrollment management Raleigh, NC – Jeanne Frazer, president of vitalink® and a founding partner of HBCUgrow, today announced the group’s fall event for historically black colleges and universities. LEAD | HBCUgrow Fall Conference ’15, will take place on November 10 at Shaw University in Raleigh. “We are so excited about this fall’s conference,” … Read More
Session Spotlight | Digital Marketing University Case Study Learn new tools and effective ways to reach your target audience online! We will dive into new digital promotion options, best practices and the latest digital marketing solutions that can save time and make your campaign successful. Hear what other universities and colleges are currently using to connect with their audience, make … Read More
HBCUgrow is pleased to announce Valonda Calloway will be moderating the Firing Line. Valonda is the host of My Carolina Today on NBC’s WNCN-TV. Valonda graduated cum laude from Winston-Salem State University before beginning her media career. She was part of a team that won the prestigious Edward R. Murrow award for their reporting during Hurricane Floyd. Valonda’s public service … Read More
HBCUgrow’s Andrea Ferguson & Jeanne Frazer just returned from giving a keynote at the 2015 AARP HBCU National Media Week summit at Hampton University. The session, titled Budgetproof Marketing & Websites, focused on cost-effective ways to tell your story in the media and online. In case you missed the summit, here’s a copy of their presentation.